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Keter Plastic

Details

First Name - Moshe
Last Name - Mizrachi
Email - moshe@keterplast.co.il
Phone - +972 4 555 666 6
Website - www.keterplast.co.il
  • Description
Keter Plastic Ltd
IndustryPlastic Manufacturing
Founded1948
HeadquartersHerzliya, Israel
ProductsHousehold and Garden consumer goods
EmployeesOver 1500
Websitewww.keter.com

 

 

 

Keter Plastic Ltd. (Hebrew: כתר פלסטיק‎) is an Israeli manufacturer and marketer of resin-based household and garden consumer products. The company, established in 1948, has a chain of retail stores throughout Israel and operates 29 plants in Israel, Europe and the United States. It has 2 factories located in Israeli settlements in the Palestinian territories.[1][2] Keter products are marketed worldwide.

History

 

The Keter brand evolved from a small workshop established in Jaffa in 1948, specializing in the production of plastic combs, toys and housewares. In 1971, Joseph Sagol bought out his partners’ shares in the workshop, and the Sagol family has owned Keter ever since.[3] Sagol later handed the management of the company over to his sons, Sami and Itzhak.

 

Since 1978, Keter Plastic has expanded its home product lines to include garden sheds, toolboxes, bathroom cabinets, backyard playhouses for children, and more – all made of resin.

 

In 1991, Keter acquired competitor L.M. Lipski.[3]

 

In 2011, Keter won Red Dot Design Award for its RealBarrow, a heavy-duty wheelbarrow with an L-shape « bulldozer » shovel.[4]

 

Products

 

Keter manufactures a wide range of household and garden resin-based products, plastic storage solutions, and outdoor furniture: outdoor furniture, lifestyle and gardening, outdoor storage products, tool storage, kids, indoor storage, home organization and bath. It is one of Israel’s largest manufacturers of plastic outdoor and garden furniture.[5]

 

Awards

 

  • Israeli Industrial Design Award (2009)
  • Red Dot Design Award, Product Design (2010)
  • ID Annual Design Review (2010)
  • DIY Product of the Year (2010)
  • Red Dot Design Award, Product Design (2011)[4]

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